Business Development in Bulgaria through the Prism of Digital Marketing

Abstract

The purpose of this study is to outline the reasons why using digital marketing in business in Bulgaria is a smart investment decision which supports business development. A profound review of various analyses and studies examining business development through the prism of digital marketing has been made. It is argued that the need for online presence and at the same time the promotion of an activity through the tools and techniques of digital marketing are essential factors for developing a competitive and successful business in Bulgaria.