Abstract
We currently have an abundance of creatively oriented artificial intelligence (AI) applications. Their state is dynamic – they are subject to continuous improvement and are in different phases of development. At certain times, we can make crosscuts and, through a comparative analysis, judge the strengths and weaknesses of the generators according to the way they are used and according to the results they create. On this principle, the functions of Adobe Firefly, as one of the significant AI in the creative field, are considered. The aim of this study is to give an overview of the functionality of the application, analyze its strengths and weaknesses, present the specifics of its use and summarize its applicability. As research methods, qualitative and quantitative analyses were applied when viewing it in its latest version – Adobe Firefly Image 2, as well as comparative analysis when comparing it with some similar applications in their current versions – Midjourney v5, DALL-E 3, Stable Diffusion XL and OpenArt.ai SDXL. The conducted research will serve as a basis for future research of a related nature.